Planning an event requires a lot of thinking, coordinating and a lot of energy in getting resources together. It goes without saying that any professional event planner has to invest heavily with much prep work. To deliver great results, the first and most crucial step is to start with a survey to better understand the needs of your audience. Understanding their needs and expectations will help in creating a successful event.
A survey helps to identify what the needs of your audience are, like location, food, topics for discussion, number of conference rooms, number of potential attendees, number of required hotel rooms, any airline bookings, etc. As an event planner, you will need this information to begin the event planning process. There are surveys for pre-event, during the event and post-event. Each type of survey offers different benefits:
If you are planning to use a survey maker to create an event survey, you must take care to tailor your questions based on “when”. Questions asked before the event will be different from those to be asked during and after an event. Here is a look at some of the typical questions based on the “when”.
Once you have designed your surveys, the next step is to send it across and get feedback. You can send out your surveys via email, SMS or via attendee apps. Another option is to share it on social media and request feedback. One way to get on-site feedback is to load it on a mobile platform like a phone or tablet.
You may have created a great survey but without answers to your questions, it is not worth much. Here are a few ways to get top-notch feedback.
Another important thing to include while planning events is round the clock customer support. You may have attendees across the globe and all of them might have certain questions about the event. Creating a self-help FAQ section on your portal that comprises all the details about events is the best way to cater to your global attendees. This will help them solve any event-related questions on their own, anytime and from anywhere.
The success of an event depends not only on the work you put in during the event, it also depends on your efforts before and after the event. Getting in touch with your audience and getting their insights is crucial towards determining the success of your event.
Author: Angela White
EventsAIR has been at the forefront of Event Technology and Innovation for over 30 years, continually pushing the boundaries of what an event management platform can do. Built by event planners for event planners, EventsAIR is a secure, scalable, cloud-based solution that can manage everything from virtual, hybrid to live conferences, meetings and events in a single online platform – anywhere, anytime and on any device. In use in over 50 countries by multi-national corporations, professional conference organizers, government departments and tertiary education institutions, EventsAIR is also used in global congresses such as G20, APEC, CHOGM and ASEAN, as well as sporting events like The Olympic Games, World Rugby, Commonwealth Games and Pan Am Games. EventsAIR is trusted by event professionals around the globe. For further information, visit https://eventsair.com/