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Every event – no matter how formal and informal – requires planning and production prior to its execution. Once all the goals and objectives are aligned in one direction, the entire event becomes unanimous. There remains no room for exaggerated noise, diversion, and dilution. Each plan must be in constant sync with the other so as to achieve the overarching aims and objectives of the event.
Corporate events are deemed to follow a more formal and stern course of planning and production, which separates them from the list of usual independent events. When these events are carried out on a regular basis, it becomes extremely hard for the company to manage it without hiring a seasoned and serial corporate event planner.
These professional planners are responsible to carry out several corporate functions, such as meetings, seminars, user event and conferences, trade shows, team-building events, official dinner, employee appreciation and award ceremonies, and sales meetings etc.
If you’re a corporate event planner, you must be well aware of the challenges this industry has to offer. But just the presence of the challenges doesn’t define your planner personality. You must have the traits and genes of a true corporate event planner to deal with the challenges. A kaleidoscopic assemblage and alignment of particular skills and traits make each corporate event planner a unique one in their niche. However, to learn how you can execute your signature personality at any corporate event, it’s better to discuss the traits such as:
Your energy speaks. An energetic event planner, especially the one planning a corporate event, is seldom bothered by the stresses rattling their bones. They exhibit certain core values, which are reflective of their personal attributes. You must be guided by love, passion, honesty, communication, and growth among many others. When you exercise these attributes outside your personality, you automatically radiate your unique blend of energy that infuses in your occasion.
The first thing you learn about becoming an event planner is that you should have great interpersonal skills because it’s all about people and their events. Since a successful event relies mostly on human communication and relationships between them, having a level head is your job to perform. From communicating with company executive to the vendors, everything is in your hands.
Finesse comes easy when you’re high on creativity and have a detail-oriented mindset. But as easy as it seems to generate ideas for a corporate event, you have to suffer from a massive creative block. It’s nothing to worry about as it happens to the mammoths in the industry as well. It could lead you to nitpick every single detail and that is what separates you from the masses. Your personality becomes so distinguished that every event you plan gets your unique touch.
Companies hire event planners on the basis of their experience and expertise. They tend to look deeper into what kind of event planning area you specialize in and what your past says about you. They need someone who is competent enough to execute the same level of planning that is reflective of their company’s objectives and goals.
For all these reasons, you must have the expert knowledge and the exact know-how of how corporate events are carried out. You must make sure that your efficiency level matches the demands of your clients. Show them your successful works and start your strategic planning.
When we talked about being a people’s person, it must also mean that you must have several connections. As for corporate event planning, it shows how well you’re connected with the clients, the audience, and the vendors. With tact and a pleasant attitude, your connections are deemed to become more responsive at your call. You must have strong intercommunication with the company’s sales and marketing department.
No one is going to hire you if you’re going to show up at the event all weary and exhausted. As an event planner, you’re a natural optimist, but sometimes things can drag you to rock-bottom. However, your ability to find inspiration in the darkest of times speaks volumes in the projects you carry out. For instance, your speaker isn’t probably going to be a professional one and might even stutter, but what if the speech he delivers cheers up the audience? Just think about that!
You ought to show your charisma in your personality, which ultimately becomes the life of the celebration.
If you’re a corporate event planner who always seems to be unsatisfied with the current plans and constantly gets the swings to change things for better at last minutes, it is quite evident that you’re passionate about bringing perfection to your events. You must keep rolling your drive for prioritizing the tasks at hands because that’s something which the corporate clients direly seek.
Of all the greatest assets an event planner can have, time is of the essence and is the most crucial aspect. Time management revolves around planning, scheduling, and execution and as a planner, you’re expected to cover every single detail in given time. Once you get along with the flow of how you can manage your plans at your convenience within the deadlines, you automatically get organized and every plan falls into its place. Corporate entities love organization and perfect time management, which is why every step of your plan must fit well within a time frame.
As an event planner, your job is to make the event execution a successful task, which is why you need to make better use of the available resources and save time. The event planners who use several planning tools acquire a better grip on what they do. You can ask the company to lend intranet resources as a communication channel to discuss the company’s objectives aligned with the event plans.
You’re an event planner who’s expected to never reinvent the wheel. Because if you employ the same event planning strategies used for the last year’s event, chances are that your audience will be a blasé one – especially when you have the same client. Use your communication skills to interact with the company’s management to discuss and suggest ideas that align with the company’s mission and objectives.
Corporate event planners have a myriad of opportunities available to them. It isn’t only the challenges that one comes across while working in the corporate environment; it’s also the perks of it too. Though it may be a lot different from what you must’ve initially thought, some experience in the contextual work environment can polish your skills.
The best you can do is to keep a check on where your competitors are standing and what type of events are trending in the industry. Keep your team and yourself posted on what’s happening around you. Maybe you’ll be inspired to carry out the next best event in the company’s history of event planning. And just your name and personality will be enough to make the impact in the future. Who knows?
Author: David Vasin