MICE Concierge Partners with EventsAir to Drive Growth and Enhance Event Planning

About MICE Concierge

MICE Concierge, a leading full-service events agency in the UK, has made significant strides in the event management industry, particularly in the not-for-profit and corporate sectors. With a small but highly efficient team of 12 event professionals, MICE Concierge manages to deliver an impressive portfolio of events annually, including over 200 in-person events and 80 virtual conferences.

The company’s ability to rebound and scale operations post-Covid is a testament to its resilience, and a key component of that success has been their strategic partnership with EventsAir.

Challenges

Prior to adopting EventsAir, MICE Concierge encountered several significant challenges that impacted their operational efficiency. The manual processes required to manage various aspects of events were time-consuming and significantly increased the risk of errors and communication gaps. Additionally, the reliance on multiple technology platforms for different aspects of event management not only increased the complexity of their workflows but also introduced substantial risks related to data mapping. Each system required its own learning curve, and moving data between platforms often resulted in inconsistencies and errors.

Andrew Bowers, Founder and Managing Director at MICE Concierge, explains: “Inefficiency was one of our biggest hurdles. We had to find the right technology for each part of the event management process, which often meant learning new platforms. It wasn’t just time-consuming; it was frustrating. We were stuck with manual processes that didn’t allow us to scale or streamline our operations effectively.”

Solutions

Recognizing the need for a more integrated and efficient solution, MICE Concierge adopted EventsAir as their preferred event management platform. The decision to move to EventsAir was driven by the platform’s comprehensive suite of features and its ability to manage a wide range of event-related tasks within a single source of truth.

“EventsAir is the most feature-rich platform on the market today. From on-site self-check-in and badging to exhibitor management, speaker management, and even abstract management, EventsAir does it all – and does it well.”

“EventsAir is the most feature-rich platform on the market today,” says Andrew. “From on-site self-check-in and badging to exhibitor management, speaker management, and even abstract management, EventsAir does it all – and does it well. The fact that it’s a true all-in-one event management platform means we don’t have to juggle multiple technologies, which has been a game-changer for us.”

Results

Transforming Operations with Automation

One of the most significant benefits MICE Concierge has experienced since adopting EventsAir is the automation of manual tasks, which has had a significant positive impact on their operations. By automating their processes, MICE Concierge not only saved time but also reduced the likelihood of errors, allowing the team to focus on delivering high-quality events.

“Automating tasks like abstract management has been hugely beneficial,” Andrew explains. “Before EventsAir, the process of collating abstract submissions and managing the approvals process was incredibly labor-intensive. Now, it’s all done online through EventsAir, which takes away so much legwork and allows us to focus on other important aspects of event planning.”

The reduced manual workload and more efficient processes have enabled MICE Concierge to manage a high volume of events with a relatively small team, an achievement that would have been challenging without the right technology.

“We’re still working on quantifying the exact impact in terms of hours saved, but there’s no doubt that EventsAir has made us more efficient,” says Andrew. “The platform allows us to deliver a high standard of service to our clients, whether they’re running a small, 30-person event or a large medical congress with thousands of attendees.”

An Integrated Platform Built by Event Professionals for Event Professionals

One of the key reasons MICE Concierge chose EventsAir was its integrated nature, which ensures that all event data is stored in one place. This integration has been vital for maintaining data security and ensuring compliance with regulations such as GDPR.

“As a one-stop shop, EventsAir allows us to keep all our data in one place, which is crucial for both efficiency and security,” says Andrew. “The platform’s PCI DSS accreditation and GDPR compliance were major factors in our decision to choose EventsAir. It’s important for us to have that level of trust and credibility when dealing with client data.”

EventsAir also offers a comprehensive feature set, focusing on the real needs of the industry. Each feature has been developed with the end user in mind, ensuring it meets the practical demands of event management.

“You can tell that EventsAir has been built organically over time by event professionals. Every tool and function within the platform have been thoughtfully developed to address real-world event management needs in mind.”

“You can tell that EventsAir has been built organically over time by event professionals, not just tech engineers,” explains Andrew. “Every tool and function within the platform have been thoughtfully developed to address real-world event management needs in mind, which makes it more intuitive and effective.”

With EventsAir, MICE Concierge has not only overcome the challenges of the evolving event industry but has also positioned itself for continued growth and success. By leveraging the comprehensive, feature-rich capabilities of EventsAir, MICE Concierge has been able to streamline operations, enhance data security, and deliver exceptional service to their clients, all while maintaining the agility needed to adapt to a rapidly changing market.

“I’m a big advocate of EventsAir,” Andrew concludes. “It’s the best platform out there for what it does, and it’s been a crucial part of our ability to grow and succeed in a competitive industry.”