Event planners already know that in general, they are overworked and have a stressful career. Countless studies and articles written in the past few years talk about this as if it is something new, something we have not already learned.
Every month there are articles detailing how meeting planners need to be more organized, learn how to multi-task (or learn how to avoid multi-tasking), to create efficient routines, to get enough sleep and exercise as well as how to effectively delegate and much more.
Much of what you read is common sense. Multi-tasking, handled poorly, will make you less efficient and create more work. Poor delegation of tasks will just make more work for yourself. Not getting enough sleep, not getting enough exercise…well you know where we are going with that.
But, what if your event technology is getting in the way?
What if your technology is making more work for you?
Many platforms in use today rely on technology dating back to 2005 or earlier. We all know about technology that makes you open up one attendee record at a time, close one event before you can open another, and if you are running a couple of reports, well, you might as well go out for a cup of coffee.
If that describes your work day, then it’s no wonder you are just a little bit stressed out!
Even new technology platforms can create extra work for you!
If you are running advance registration on one platform, managing onsite registration on a different platform, as well as deploying an attendee app on a third platform, the coordination of those multiple data streams can be a nightmare!
When data changes in one location, how does it get updated in the others?
How are you making sure all of your data is synchronized at every step of the process?
The answer is, not easily. You have to either build (and pay for) data synchronization between multiple platforms, or manually push updates out on a regular basis. Either way, it’s a hassle and prone to challenges.
Fortunately, a new breed of event management tools can make things a great deal easier for you.
These event platforms take a different approach by bringing together all of the services and tools you need in one centralized platform.
Advance registration, marketing communications, agenda planning, attendee apps, onsite check-in, access control, exhibitor lead retrieval, audience live polling and much more all exist within the same platform. Data is contained in one central database, and all your services stay connected and up-to-date at every stage.
These state-of-the-art platforms go a step further in making sure meeting organizers are working harder, not smarter.
One platform, EventsAIR by Centium Software, has won numerous awards for its innovative design that focuses on meeting planner productivity.
Planners can open multiple events at the same time, and within each event, can perform multiple tasks simultaneously.
“We brought 30 years of meeting planning experience to our new platform, EventsAIR,” said Centium Director of Technology Alec Sonenthal. “When we sat down to design EventsAIR from the ground up, we knew we had to completely redesign the technology to allow planners to work more efficiently and effectively.”
Mr. Sonenthal noted that EventsAIR was the first comprehensive event management platform in the industry to be designed as a cloud-based app instead of a browser based solution.
“The cutting-edge technology we use in EventsAIR allows our planners to work in multiple events and multiple records at the same time,” Mr. Sonenthal said. “You can be running 10 reports in one event, generating exports in a second event and looking up attendee records in a third event, moving back and forth without the need to open and close records. It’s a huge time saver and our clients really appreciate how they can get so much more done with the same staff and effort.”
While creating efficiencies in time and effort is a primary goal of EventsAIR, saving money is another result of the integrated design.
“Our clients don’t have to pay extra for mobile apps, onsite check-in, 1-to-1 meeting matching or exhibitor lead retrieval,” Mr. Sonenthal said. “These tools are included in the flat monthly license fee our clients pay. Our clients are saving thousands of dollars for every event they don’t need to hire third-party solutions for. It’s a win-win solution that our clients are loving!”
Today’s meeting planners are busier than they have ever been. Our events are getting more and more complex with the addition of mobile apps, social media integration, onsite check-in, access control, and more.
Finding a way to integrate these tasks and working smarter to get your work done is doable, and today’s technology is there help you get there.
Just remember to get a good night’s rest!