We Tested The 6 Top Event Marketing Software Solutions For Event Planners

Effective marketing is the backbone of any successful event. It attracts the right audience, builds anticipation, and ensures attendees stay engaged from start to finish. 

Unfortunately, event marketers face many challenges in this regard, from reaching target audiences to monitoring real-time performance. Event marketing software simplifies these tasks, offering tools to streamline your efforts, boost efficiency, and improve results.

In this EventsAir article, we’ve done the hard work for you by testing and reviewing the top event marketing tools.

What is event marketing software?

Event marketing software is a digital platform that helps streamline the planning, promotion, and execution of events. These tools automate key marketing tasks and offer features that can make your marketing more efficient and impactful.

Common features of event marketing software include:

• Social media integration: Helps reach a larger audience by integrating with social media platforms.
• CRM integration: Assists in managing event coordination, including registration, collaboration, and marketing efforts.
• Email marketing capabilities: Enables targeted campaigns with segmented contact lists.
• Analytics: Tracks marketing performance and offers real-time event monitoring.

As an event planner or marketer, you can use these features to streamline your marketing efforts and focus on creating successful events.

Benefits of event marketing software

Now that you know what event marketing software can do, let’s look into the specific benefits it offers:

• Saves time: Optimizes tasks like email campaigns, social media posts, and registration tracking, freeing up time for more strategic event planning.
• Increases reach: Integrated tools help you expand your audience reach across multiple platforms, boosting event visibility and attendance.
• Improves organization: Centralizes tasks such as ticketing, promotions, and attendee tracking in one place, reducing errors and ensuring smooth execution.
• Enhances engagement: Personalize your email campaigns and run targeted promotions to boost attendee interest and participation.
• Provides data-driven insights: Real-time analytics on registrations, engagement, and ROI enable informed decisions and better future event strategies.
• Simplifies registration and ticketing: Automates attendee sign-up and ticket sales, ensuring a seamless registration process for your guests.

Top 6 Event Marketing Software To Consider

1. EventsAir
2. Cvent
3. EventZilla
4. Premagic
5. Stova
6. HubSpot

1. EventsAir

At EventsAir, we know that a strong event marketing strategy is crucial to the success of any event, whether you’re managing a small gathering or a large-scale conference. That’s why we’ve integrated a comprehensive suite of event marketing tools into our all-in-one event management platform. 

From creating on-brand event websites to managing communication channels, EventsAir enables you to execute a tailored marketing strategy with ease. You can send personalized, relevant messages to different segments or demographics of your attendees, maximizing reach in the shortest possible time.

With advanced segmentation, automation, and real-time performance tracking, our platform ensures that your marketing efforts are efficient and impactful. 

For example, the International Congress and Convention Association (ICCA) used EventsAir to promote and deliver their 61st Congress, attracting over 1,200 in-person attendees and receiving excellent feedback on registration and engagement.

Key features

• Customized event websites: Easily create stunning, responsive, SEO-optimized websites and event pages using the drag-and-drop editor, ensuring consistent event branding and a strong first impression for attendees.
• Targeted marketing campaigns: Segment your audience based on demographics or event-specific details and send personalized messages with advanced filtering, scheduling, and automation tools.
• Email marketing automation: Design and automate email campaigns, including invitations, confirmations, reminders, and updates. Recycle and customize HTML emails for different campaigns to keep your messaging fresh and engaging.
• Centralized communication: Manage all event communications in one platform, whether it’s with attendees, vendors, exhibitors, or speakers. This includes on-the-fly email, text messages, and app alerts, allowing you to engage your audience before, during, and after the event.
• Integration with CRM systems: Streamline your marketing efforts by integrating with popular CRM systems like Salesforce and HubSpot, ensuring all attendee data is centralized and accessible for efficient targeting and engagement
• Advanced analytics: Track and analyze your marketing performance in real-time with detailed reports, allowing you to make data-driven decisions and optimize future marketing efforts.

Pricing

We provide customized pricing based on the specific needs of your in-person, virtual, and hybrid events. Choose any of our three flexible plans, depending on your number of events and users, and then reach our sales team today for a demo and customized quote.

Pros

• All-in-one platform combining event marketing, registration, and management 
• Suitable for events of all sizes, including hybrid and virtual formats
• Simple, easy-to-use interface for all tools
• Tracks performance with detailed reports
• Advanced automation, including emails, segmentation, and scheduling
• Extensive customization options

Cons

• Understanding all the features might take some time

2. Cvent

Cvent is a comprehensive event marketing and management platform that supports in-person, virtual, and hybrid events. It provides end-to-end solutions, including tools for event promotion, attendee engagement, and data insights. 

The platform also helps streamline event logistics, automate tasks, and enhance the attendee experience, making it a powerful tool for event planners looking to maximize ROI and audience engagement.

Key features

• Planning and promotion: Cvents helps attract and convert audiences with personalized marketing and fully branded websites. It also helps automate promotions and communications. 
• Attendee engagement: Real-time engagement tools, such as mobile apps, live streaming, and session feedback, enhance the attendee experience.
• Spending and workflow: Manage meeting requests, budgets, and approvals, all from one place, to ensure full visibility into total marketing spend. 
• Insights and analytics: Includes tools for capturing attendee data, measuring engagement, and gaining actionable insights to optimize future events​.
• Automation & data integration: Integrates with CRM systems like Salesforce, automated email campaigns, and real-time reporting to ensure efficient lead management and personalized outreach.

Pricing

Cvent’s pricing is customized based on your event needs and scales according to the number of attendees and features you require. Reach out for a customized quote. 

Pros

• Comprehensive event management platform with marketing tools
• Track spending and savings across events
• Strong CRM integration and automation
• Excellent analytics for lead capture and post-event analysis

Cons

• There’s no social media integration
• Focuses more on corporate events than other event types
• Insights from metrics can be challenging to understand

3. EventsZilla

Another event marketing software planners and marketers can consider is EventsZilla. While EventsZilla is an all-in-one event management software, it offers dedicated features for event marketing and promotions. 

The biggest of these features is event website creation, which helps increase your chances of converting your visitors into attendees. You can also send email invites and attract even more attendees with discount codes. 

Key features

• Drag-and-drop website builder: Create a mobile-friendly event website with customizable URLs and layouts.
• Email marketing: Send bulk invites using pre-designed templates and import contacts from Gmail, Outlook, or Excel.
• Discount codes and group discounts: Create time-limited promo codes or group discount offers to boost ticket sales.
• Social media integration: Share events via social media with embedded share buttons.
• Mobile app: Provides attendees with event schedules, location maps, and interactive features for real-time engagement.

Pricing

Eventzilla offers three paid plans for different event types and sizes, starting at $1.50 per registration for the Basic Plan. 

There’s also a Custom plan with flexible pricing options for events with comprehensive requirements.  

Pros

• Simple drag-and-drop design
• Strong email marketing capabilities
• Social media integration to boost visibility
• Real-time mobile app engagement

Cons

• Limited insights and analytics
• Limited email marketing functionality 

4. PreMagic

Premagic approaches event marketing in a different way from the regular event management platforms with marketing functionality. As an AI-driven event tech platform, it enhances event marketing by transforming attendees into organic marketers. 

The platform simplifies the process of event engagement, providing tools for pre-event to post-event activities, such as instant photo sharing and personalized marketing materials. These, in turn, help increase event visibility, attendee satisfaction, and ROI. 

Key features

• Landing pages: Build a customized landing page from scratch for your landing pages with relevant marketing information to attract attendees. 
• Customizable event posters: Premagic offers personalized event marketing posters for each attendee, helping to boost referral traffic and increase engagement​.
• AI-powered photo sharing: Provides real-time photo delivery using facial recognition to engage attendees and encourage immediate social sharing​.
• Smart networking tools: Attendees can easily connect through photos and integrated social media profiles, enhancing networking and engagement opportunities.
• Analytics: Track conversions & create new sales touchpoints with detailed analytics.

Pricing

Premagic pricing plans are available on request. Contact the sales team to discuss your needs. 

Pros

• Increases attendee engagement and referral traffic
• Offers real-time photo sharing and easy social media integration
• Comprehensive tools for all event stages

Cons

• Might require onboarding to utilize advanced AI features fully
• Best combined with event management platforms
• Designed for corporate use only

5. Stova

Stova is an event management platform designed to streamline event marketing and management for virtual, hybrid, and in-person events. 

It allows event organizers to build branded event websites, automate marketing workflows, and deliver personalized attendee experiences while integrating with CRM tools. 

It is suitable for diverse event types, including conferences, trade shows, and field marketing programs.

Key features

• Branded websites: Stova allows the creation of fully customizable event websites optimized for SEO and integrated with Google Analytics for tracking performance.
• Email marketing: The platform includes tools for building targeted email campaigns, automating reminders, and tracking engagement metrics such as open and click-through rates.
• Attendee engagement: Features like live polling, Q&A, networking rooms, and surveys ensure high levels of interaction during events, even for virtual attendees.
• Analytics and reporting: Stova provides real-time insights into event performance, helping organizers optimize marketing strategies and demonstrate ROI to stakeholders.

Pricing

Stova offers customizable pricing based on event size, format, and features required. Contact Stova for a personalized quote.

Pros

• Highly customizable websites and workflows
• Strong integration with CRM and marketing platforms
• Excellent tools for attendee engagement and networking
• Useful email marketing features

Cons

• May have a steep learning curve for beginners
• High customization requires deep expertise

6. HubSpot

While it’s not specialized event management or marketing software, HubSpot offers features that can effectively support event marketing. It centralizes CRM, email campaigns, and landing pages for smooth event execution, ensuring you can access all these features from one platform.

Its robust marketing and sales tools help manage event promotions, track registrations, and measure engagement. Integrations with platforms like Zoom and Eventbrite also improve its event management capabilities.  

Key features

• CRM integration: HubSpot’s CRM keeps track of attendees and their interactions, making it easy to follow up with leads.
• Custom forms and landing pages: You can create personalized RSVP forms and event landing pages to gather information and increase event registrations​.
• Email campaign automation: Use automated workflows to send event reminders and post-event follow-ups​.
• Performance tracking: Track event engagement and integrate it with broader marketing campaigns to analyze ROI.
• Integrations: HubSpot integrates with platforms like Zoom, Eventbrite, and Microsoft Teams for seamless event hosting and monitoring.

Pricing 

HubSpot’s Marketing Hub is available for free with limited features. The paid plans start at $15/month for essential marketing tools to engage and convert leads.

Pros

• Strong integration with CRM for lead tracking
• Customizable landing pages and workflows for events
• Scalable to large marketing campaigns for large events
• Excellent analytics to monitor performance

Cons

• Lacks dedicated event marketing and management features
• Steep learning curve for advanced features
• Integration limitations

What to look for in an event marketing software?

When choosing your event marketing software from the list above, prioritize features like:

• User-friendly interface: Select event marketing software that’s easy to navigate. It should be intuitive, even for those who aren’t tech-savvy.
• Customization options: Look for platforms offering customizable templates. This flexibility helps tailor the software to your specific event needs.
• Integration capabilities: Ensure it integrates with other tools you use, like CRM systems and social media platforms, for seamless operation.
• Analytics and reporting: Choose an option that provides detailed analytics. This helps track engagement and ROI, improving future events.
• Customer support: Opt for event marketing software with reliable customer service to assist with setup, troubleshooting, and training. 

Trust EventsAir for a flawless event marketing solution

We’ve reviewed top event marketing software options, highlighting their features and benefits. 

EventsAir stands out as the best event marketing software with comprehensive tools and proven success in real-life applications. From branded event websites to targeted marketing campaigns and email marketing automation, our platform has all you need to maximize your event’s reach. 

Request a demo today to see EventsAir in action.